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Brands Roll Out Pride Collection Nationwide Despite Consumer Backlash

Pride products fill the shelves of retailers while brands promote LGBT merchandise and donate to related causes

Brands Roll Out Pride Collection Nationwide Despite Consumer Backlash
Danish toy brick maker Lego's "Everyone is Awesome" set of rainbow-colored figurines on June 3, 2021. Thomas Samson/AFP via Getty Images
Naveen Athrappully
Naveen Athrappully
Reporter
6/5/2023|Updated: 6/6/2023
0:00

Many U.S. and international brands have kicked off Pride Month promotions despite a consumer backlash against firms such as Target and Anheuser-Busch for pro-transgenderism marketing.

Mega brands such as Citi, Bank of America, Cisco, HP, and Pfizer have all changed their social media icons to Pride-themed logos. Promotions include new LGBT-themed product ranges, messaging, and donations to like-minded causes. However, there are certain regions of the world where the brands have kept silent as commentators have decried the Pride movement as a dangerous slide downward for Western civilization.

Naveen Athrappully
Naveen Athrappully
Reporter
Naveen Athrappully is a news reporter covering business and world events at The Epoch Times.
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Related Topics
Pride Month
conservative boycott
pride merchandise
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