Black Friday Is Here—And Shoppers Are Planning to Be More Cautious This Year

‘Are consumers confident?’ asked Siebert Financial CIO Mark Malek.

Sales at a mall in Columbia, Md., on Nov. 24, 2025. Madalina Kilroy/The Epoch Times

The turkey has been devoured, and now millions of shoppers will be hitting the malls and walking off the Thanksgiving calories. But they may not have the appetite to spend as much as in previous years.

Black Friday has arrived, the day retailers transition their balance sheets from red ink to black.