Black Friday ‘Early Birds’ Find Stores Less Crowded, Fewer Bargains

Black Friday ‘Early Birds’ Find Stores Less Crowded, Fewer Bargains
People wait in line at Best Buy before Black Friday sales in the Manhattan borough of New York City, N.Y., on Nov. 26, 2021. Jeenah Moon/Reuters
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CHICAGO—Bargain hunters ventured out in chilly weather to buy Christmas gifts on Black Friday, finding stores less crowded than in years past as major U.S. retailers opened their doors early.

A shift online, COVID-19 fears and less-steep discounts have thinned crowds on the day after the Thanksgiving holiday, which kicks off the year-end shopping season. Many shoppers are also choosing curbside pick-up rather than venturing inside.