Americans spent more money this year on Black Friday sales compared to 2023, indicating a strong holiday shopping season, according to Mastercard.
U.S. retail sales, excluding automotive, rose 3.4 percent this Black Friday compared to last year, the company said in a Nov. 30 statement. “Over the last several years, Black Friday has become more than just one day, but instead a window of time for shoppers to find value. While consumers were enticed by early deals in the days leading up to the Thanksgiving holiday, Black Friday continued to reign as one of the biggest days of the season.”