Economy

Back-to-School Shoppers Are Stocking up Well Ahead of Time: National Retail Federation Survey

Shoppers are using sales like Prime Day and Walmart Deals, but many still have over half their shopping left as they wait for better deals.
Back-to-School Shoppers Are Stocking up Well Ahead of Time: National Retail Federation Survey
School teacher Liza Gleason shops for back-to-school supplies at a Target store in Daly City, California, on Aug. 13, 2008. Justin Sullivan/Getty Images
Wesley Brown
|Updated:
0:00

As Amazon, Walmart, and other retailers and e-commerce platforms wrap up their summer shopping events, an annual survey published Tuesday by the nation’s largest retail trade group shows that back-to-school shoppers are already stocking up well before the school year begins.

According to the survey, conducted July 1–7 by the National Retail Federation (NRF) and Prosper Insights & Analytics, two-thirds (67 percent) of back-to-school shoppers had already started buying items for the upcoming school year.
Wesley Brown
Wesley Brown
Author
Wesley Brown is a long-time business and public policy reporter based in Arkansas. He has written for many print and digital publications across the country.