Economy

Back-to-School Shoppers Are Stocking Up Well Ahead of Time: National Retail Federation Survey

Shoppers are using sales such as Prime Day and Walmart Deals, but many still have more than half their shopping left as they wait for better deals.
Back-to-School Shoppers Are Stocking Up Well Ahead of Time: National Retail Federation Survey
School teacher Liza Gleason shops for back-to-school supplies at a Target store in Daly City, Calif., on Aug. 13, 2008. Justin Sullivan/Getty Images
Wesley Brown
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As Amazon, Walmart, and other retailers and e-commerce platforms wrap up their summer shopping events, an annual survey published on July 15 by the nation’s largest retail trade group shows that back-to-school shoppers are already stocking up well before the school year begins.

According to the survey, conducted July 1–7 by the National Retail Federation (NRF) and Prosper Insights & Analytics, two-thirds (67 percent) of back-to-school shoppers had already started buying items for the upcoming school year.
Wesley Brown
Wesley Brown
Author
Wesley Brown is a long-time business and public policy reporter based in Arkansas. He has written for many print and digital publications across the country.