Austrian Antitrust Court Gives Green Light to Facebook’s Giphy Deal

Austrian Antitrust Court Gives Green Light to Facebook’s Giphy Deal
Facebook's logo on a smartphone screen in Moscow, Russia, on Oct. 12, 2021. Kirill Kudryavtsev/AFP via Getty Images
Reuters
Updated:

VIENNA—An antitrust court in Austria on Monday approved with conditions Facebook’s purchase of animated images platform Giphy, in a boost for the social media giant after a UK watchdog said the deal should be reversed.

Facebook bought Giphy, a website for making and sharing GIFs, a type of animated image used often in social media and instant messaging, for $315 million in 2020 to integrate the operation with its Instagram photo-sharing app.