Audi CEO Sees Chip Shortage as ‘Perfect Storm’ but Will Get Through It

Audi CEO Sees Chip Shortage as ‘Perfect Storm’ but Will Get Through It
Markus Duesmann, board member of German luxury carmaker BMW attends the company's annual news conference in Munich, Germany on March 21, 2018. Michael Dalder/Reuters
|Updated:

FRANKFURT—Premium car brand Audi, Volkswagen’s biggest profit contributor, has to troubleshoot on a day-to-day basis to tackle an ongoing shortage of auto chips, its chief executive said.

“We had a very strong first half in 2021. We do expect a much weaker second half. We really have trouble,” Markus Duesmann told Reuters ahead of the Reuters Events Automotive conference, calling the situation “a perfect storm”.