AT&T Agrees to Sell Advertising Marketplace Xandr to Microsoft

AT&T Agrees to Sell Advertising Marketplace Xandr to Microsoft
The AT&T logo sign above the store in Culver City, Calif., on Jan. 28, 2021. Chris Delmas/AFP via Getty Images
Benzinga
Updated:

AT&T Inc agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft Corp. The financial terms of the transaction remain undisclosed.

The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers.