New research released ahead of Apple Inc.’s March quarter results, due on April 28, points toward strong uptake for the latest iteration of its iPhones.
What Happened
The entire Apple iPhone 13 lineup had the largest share of the total iPhones sold in the United States in several years, in the March quarter, market research firm Consumer Intelligence Research Partners (CIRP) said in its recent report.Apple unveiled its iPhone 13 iteration, comprising the iPhone 13, iPhone 13 Pro, iPhone Pro Max, and iPhone 13 mini variants, in mid-September 2021. These four variants accounted for almost 75 percent of the sales in the March quarter. A year ago, the then-new iPhone 12 models made up 61 percent of the total iPhone sales in the United States.
