Apple Unveils Larger iPhones, Health-Oriented Watches

Philip W. Schiller, Senior Vice President, Worldwide Marketing of Apple, speaks about the the new Apple iPhone XS and XS Max at an Apple Inc product launch event at the Steve Jobs Theater in Cupertino, California, on Sept. 12, 2018. Stephen Lam/Reuters
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Apple Inc unveiled larger iPhones and watches based on the design of current models on Sept. 12, confirming expectations that the company is making only minor changes to its lineup.

Apple wants users to upgrade to newer, more expensive devices as a way to boost revenue as global demand for smartphones levels off. The strategy has helped Apple become the first publicly-traded U.S. company to hit a market value of more than $1 trillion earlier this year.