Apple Unseats Samsung as World’s Top Smartphone Vendor In Q4; Is Cupertino Priming for a Bumper Quarter?

Apple Unseats Samsung as World’s Top Smartphone Vendor In Q4; Is Cupertino Priming for a Bumper Quarter?
Courtesy of Cayden Maldonado on Flickr via Benzinga
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Apple Inc. has taken the pole position in global smartphone shipments in the fourth quarter, confirming the current strength of the iPhone cycle.

Apple Reigns Supreme

Cupertino’s share of worldwide smartphone shipments stood at 22 percent in the fourth quarter, according to a preliminary report from Canalys. That’s an increase from the 14 percent market share the iPhone held in the third quarter, and reclaims Apple’s top spot in terms of smartphone shipments after a 3-year hiatus.

Apple’s performance was driven by stellar iPhone 13 shipments, the firm said. “Apple saw unprecedented iPhone performance in Mainland China, with aggressive pricing for its flagship devices keeping the value proposition strong,” Canalys analyst Sanyam Chaurasia noted.