Americans Spent $44 Billion Online Over Holiday Stretch, Adobe Reports

‘If there’s going to be a consumer spending pullback, it’s probably going to wait until 2026,’ says Bankrate analyst Ted Rossman.

Shoppers on Black Friday at a mall in Bethesda, Md., on Nov. 28, 2025. Madalina Kilroy/The Epoch Times

Americans turned on their mobile devices and desktop computers and spent more than expected during the key five-day Thanksgiving weekend shopping period, new data from Adobe Analytics show.

Despite economic uncertainty and weaker sentiment, shoppers spent $14.25 billion on Cyber Monday, purchasing a wide range of items, from home furnishings to groceries. They also spent a record $11.8 billion online on Black Friday.