Americans Buying New Cars Again Despite Average Sticker Price of Nearly $50,000

Americans are on pace to buy 16 million cars this year, according to a recent Cox Automotive report.
Americans Buying New Cars Again Despite Average Sticker Price of Nearly $50,000
New Jeep vehicles sit on a Dodge Chrysler-Jeep Ram dealership's lot in Miami on Oct. 3, 2023. Joe Raedle/Getty Images
Mark Gilman
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American auto buyers are buying new cars again, and with more choices, as inventory has reached its highest level in four years. According to some auto analysts, despite that prices remain high—just less than $50,000—the auto-consumer mentality has turned a corner, bringing buyers back to the market as 2024 reaches its end.

“One subtle change that happened in November and probably for the next couple of months is a shift in buyer psychology,” said Jonathan Smoke, chief economist at Cox Automotive.

Mark Gilman
Mark Gilman
Author
Mark Gilman is a media veteran, having written for a number of national publications and for 18 years served as radio talk show host. The Navy veteran has also been involved in handling communications for numerous political campaigns and as a spokesman for large tech and communications companies.