Americans Are Storing More Stuff Than Ever

Americans Are Storing More Stuff Than Ever
A sign marks the location of a U-Haul rental facility in Chicago, Ill., on Dec. 13, 2024. Scott Olson/Getty Images
Greg Isaacson
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Commentary

Few things better exemplify the extravagance of the consumer economy than the rise of the self-storage industry. The idea of stashing one’s treasured possessions in secure places dates back centuries, from underground storage pits in ancient China to cellars in medieval Europe. But the business of self-storage as we know it arose in the United States during the 1950s and 1960s, when entrepreneurs started building managed facilities where consumers could rent individual storage units on a monthly basis.

Greg Isaacson
Greg Isaacson
Author
Greg Isaacson spent 7 years in China and Thailand researching and reporting on business and real estate in Asia, with a focus on commercial real estate in Chinese-speaking markets as well as outbound investment from China. He has also worked as a real estate research analyst in Chicago and a real estate reporter in New York.
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