While many retail companies work to expand their online presence, e-commerce juggernaut Amazon.com Inc is bringing its clothing shopping experience to the physical world.
What Happened
Amazon on Thursday announced its first-ever physical fashion store, Amazon Style.Amazon Style aims to combine the best features of shopping on Amazon.com with an in-store shopping experience “built to inspire.” The first Amazon Style store is set to open in Los Angeles, California later this year, featuring a selection of men’s and women’s apparel, shoes, and accessories.