Amazon to Open First Physical Clothing Store: What Investors (And Shoppers) Need to Know

Amazon to Open First Physical Clothing Store: What Investors (And Shoppers) Need to Know
The logo of Amazon is pictured inside the company's office in Bengaluru, India, on April 20, 2018. Abhishek N. Chinnappa/Reuters
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While many retail companies work to expand their online presence, e-commerce juggernaut Amazon.com Inc is bringing its clothing shopping experience to the physical world.

What Happened

Amazon on Thursday announced its first-ever physical fashion store, Amazon Style.
Amazon Style aims to combine the best features of shopping on Amazon.com with an in-store shopping experience “built to inspire.” The first Amazon Style store is set to open in Los Angeles, California later this year, featuring a selection of men’s and women’s apparel, shoes, and accessories.

What to Know

Amazon is taking its online shopping experience to physical locations and incorporating technology that aims to improve the physical shopping experience.