Amazon to Hold Mid-October Sale to Capture More Holiday Spending

Amazon to Hold Mid-October Sale to Capture More Holiday Spending
The Amazon logo at the company's logistics centre in Boves, France, on Oct. 6, 2021. Pascal Rossignol/Reuters
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Amazon.com Inc. on Sunday announced an expected sale for its loyalty-club shoppers, an event like its Prime Day summer marketing blitz that aims to boost holiday revenue and appeal to cost-conscious buyers facing economic turbulence.

The “Prime Early Access Sale” will start Oct. 11 at midnight Pacific Daylight Time (0700 GMT) for 48 hours in 15 countries, Amazon said.