Amazon Rolls Out 30-Minute Delivery as Retail Speed Race Intensifies

Big retailers are racing to cut delivery times as shoppers grow more accustomed to on-demand convenience.

Amazon Delivery signage is displayed outside an Amazon.com Inc. delivery hub in Torrance, Calif., on July 12, 2022. Patrick T. Fallon/AFP via Getty Images

Amazon is rolling out its 30-minute delivery option in dozens of U.S. cities.

This ultra-fast delivery option, dubbed “Amazon Now,” will apply to groceries, household essentials, small electronics, and many other frequently purchased items, Amazon said on May 12. The eligible items will be flagged with “30-minute delivery” banners on the platform.