Whirlpool Plans New Round of Price Hike as Appliance Sales Fall

The company plans a 4 percent list-price increase in July after implementing its largest hike in a decade earlier this year.

The Whirlpool logo is displayed on a Whirlpool appliance for sale in a Home Depot store in Pasadena, Calif., on May 7, 2026. Mario Tama/Getty Images

Whirlpool is raising appliance prices again as the company grapples with weak consumer sentiment, higher costs, the war in Iran, and a changing tariff landscape.

“We’re doubling down and accelerating our cost actions despite higher inflationary headwinds,” CEO Marc Bitzer said Thursday during an earnings call.