Amazon Opening Fashion Store Where Machine Learning Algorithms Recommend Items to Customers

Amazon Opening Fashion Store Where Machine Learning Algorithms Recommend Items to Customers
The Amazon logo is seen outside its JFK8 distribution center in Staten Island, N.Y., on Nov. 25, 2020. Brendan McDermid/Reuters
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Amazon is opening a brick-and-mortar clothing store this year that provides customers with a high-tech shopping experience, the company announced Thursday.

The first Amazon Style store will open later this year at The Americana at Brand, a large shopping, dining, entertainment, and residential complex located in Glendale, California, the company said.

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