Amazon.com Inc. is eliminating its grocery delivery service fee for Prime members in the United States and making shopping easier by combining AmazonFresh and Whole Foods Market ordering on a single site, in a bid to fend off rival grocery sellers like Walmart Inc. and Kroger Co.
Amazon is dropping its $14.99 grocery delivery fee as Walmart—the No. 1 grocery seller in the United States—rolls out a $98 annual “Delivery Unlimited” grocery membership to compete with Amazon’s $119 Prime delivery subscription.
