Adobe, Microsoft to Take on Salesforce’s Marketing Software, With LinkedIn as a Weapon

Adobe, Microsoft to Take on Salesforce’s Marketing Software, With LinkedIn as a Weapon
People pass by the Salesforce Tower and Salesforce.com offices in New York City, U.S., March 7, 2019. REUTERS/Brendan McDermid
Reuters
Updated:

SAN FRANCISCO—Adobe Inc. and Microsoft Corp. are partnering to bolster each other’s sales and marketing software capabilities, taking aim at common rival Salesforce.com Inc., they said on March 26.

Adobe and Microsoft hope to make it easier for users of Adobe’s marketing software to find and target teams of potential customers for business goods on LinkedIn, the social network owned by Microsoft, they said at a conference in Las Vegas.