Companies

Adidas Misses Revenue Estimates, May Increase US Prices

The company predicted it will take a 200 million euro hit from U.S. tariffs in the second half of this year.
Adidas Misses Revenue Estimates, May Increase US Prices
The Adidas logo at the company's headquarters in Herzogenaurach, Germany. Andreas Gebert/Reuters
Mary Prenon
Mary Prenon
Freelance Reporter
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Adidas, Europe’s largest sportswear manufacturer, announced on July 30 that second-quarter sales fell short of expectations. The company said its business had been impacted by U.S. tariffs and may raise prices in the market.

Adidas reported net sales of 5.95 billion euros ($6.49 billion) for the second quarter, a year-over-year increase of 2.2 percent, but well below the consensus estimate of 6.15 billion euros ($7.2 billion).
Mary Prenon
Mary Prenon
Freelance Reporter
Mary T. Prenon covers real estate and business. She has been a writer and reporter for over 25 years with various print and broadcast media in New York.