Adidas Launches New Share Buyback

Adidas Launches New Share Buyback
An Adidas sign at the entrance to the store in Miami on Aug. 12, 2021. Joe Raedle/Getty Images
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BERLIN—Adidas plans to buy back up to 4 billion euros ($4.54 billion) of its shares by 2025 and will also return the majority of the cash proceeds from the sale of Reebok, it said on Thursday.

The German sportswear company said it will cancel most of the shares repurchased during the program, which would reduce the number of shares as well as share capital accordingly.