There’s a lot to be said for maintaining strong relationships with your customers and promoting a positive brand image. Unfortunately, all of that hard work can be destroyed with just a few mistakes. How do you know if you’re making them?
Avoid These 5 Mistakes
It’s foolish to assume that all customers are the same. Market research and customer segmentation are extremely important. But with that being said, the vast majority of customers in all industries are turned off by the following issues. By avoiding them altogether, you can save your brand’s image and give customers exactly what they’re looking for.Unresponsive Customer Service
Is there anything that makes you angrier than when you call a company to resolve an issue and you have to wait on the phone line for 10 or 15 minutes before being served? Sadly, this has become the norm in many industries. But it doesn’t stop there. Emails go unanswered, return requests aren’t processed, and promises aren’t kept.Unresponsive customer service leaves customers frustrated, angry, and even volatile. When compounded many times over, the result can be a watered down brand image with lots of negative word of mouth. Focus on improving your approach to customer service if you want to avoid these negative byproducts.
