175 Million Amazon Customers Are Using Passkeys to Access Accounts

Passkeys are more secure than passwords, the company said.

Amazon employees load packages on carts before being put on to trucks for distribution, at an Amazon's DAX7 delivery station in South Gate, Calif., on July 16, 2024. Richard Vogel/AP Photo

E-commerce giant Amazon says millions of customers are using passkeys to log into their Amazon accounts, giving these users “the convenience of passwordless sign-in.”

Passkeys allow users to sign into apps and websites like they do on mobile phones—using a face scan, fingerprint, or lock-screen PIN. Amazon rolled out passkey support on browsers and mobile apps last year.