Burger King Is Testing out an Impossible Whopper. This Is Why

A man was surprised when told he had been served with a plant-based burger instead of the meat burger he ordered, in a test in St. Louis, Missouri, on April 1, 2019. screenshot via Reuters

Vegetarian burgers may finally be getting the recognition they need to go mainstream. On Monday, April 1, Burger King and Silicon Valley startup Impossible Foods announced the roll-out of the Impossible Whopper in 59 stores in and around St. Louis, Missouri.

To mark the launch on April Fool’s day, the burger giant released a hidden-camera-style promo video showing the serving of plant-based Whoppers instead of meat to customers who marvel that they cannot tell the difference.