Bud Light has announced that it intends to donate money to a cause supporting LGBTQ business owners—a decision coming at a time when the company’s sales are getting hammered from customers opposing a transgender agenda.
Bud Light will donate $200,000 to the National LGBT Chamber of Commerce (NGLCC) in support of the organization’s “Communities of Color Initiative” (CoCi), which aims to “support the growth and success of minority LGBTQ+ owned businesses,” the company said in a press release on May 30. Bud Light will also support NGLCC’s CoCi Biz Pitch program, in which the winning LGBTQ business owner will receive $5,000.