Maybelline is the latest brand to face a social media backlash over its partnership with transgender TikTok personality Dylan Mulvaney.
A video of Mulvaney, a 26-year-old man identifying as a woman, applying Maybelline products was first posted to TikTok in March. Maybelline shared the clip to its official Instagram account, writing, “Maybelline Glam all day, every day!”
