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‘Boycott Maybelline’ Trends on Social Media Over Transgender Influencer Partnership

‘Boycott Maybelline’ Trends on Social Media Over Transgender Influencer Partnership
Maybelline cosmetics displayed in the backstage of New York Fashion Week Feb. 13, 2019. (Bryan Bedder/Getty Images for IMG）
Bill Pan
Bill Pan
Reporter
4/27/2023|Updated: 4/30/2023
0:00

Maybelline is the latest brand to face a social media backlash over its partnership with transgender TikTok personality Dylan Mulvaney.

A video of Mulvaney, a 26-year-old man identifying as a woman, applying Maybelline products was first posted to TikTok in March. Maybelline shared the clip to its official Instagram account, writing, “Maybelline Glam all day, every day!”

Bill Pan
Bill Pan
Reporter
Bill Pan is an Epoch Times reporter covering education issues and New York news.
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