Economy

Black Friday Online Sales Hit Record $7.4 Billion on Strong Consumer Sentiment

Black Friday Online Sales Hit Record $7.4 Billion on Strong Consumer Sentiment
Black Friday shoppers wait to purchase goods at a Best Buy store in Emeryville, Calif., on Nov. 29, 2019. Philip Pacheco/Getty Images
Bowen Xiao
Bowen Xiao
Reporter
|Updated:

Online sales on Black Friday—a day traditionally seen as kicking off the U.S. holiday season—rose to a record $7.4 billion, while fewer people showed up at physical store locations, according to data from Adobe Analytics.

Purchases made on phones accounted for 39 percent of online sales on Black Friday and 61 percent of all online traffic. For Cyber Monday, Adobe expects online sales to break another record, with an estimated total of $9.4 billion.
Bowen Xiao
Bowen Xiao
Reporter
Bowen Xiao was a New York-based reporter at The Epoch Times. He covers national security, human trafficking and U.S. politics.
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