Big Ten Conference Strikes Multi-Year TV Deals ‘Around $7.5 Billion’

Big Ten Conference Strikes Multi-Year TV Deals ‘Around $7.5 Billion’
Aidan Hutchinson #97 of the Michigan Wolverines celebrates with the trophy after the Michigan Wolverines defeated the Iowa Hawkeyes 42-3 to win the Big Ten Championship game at Lucas Oil Stadium in Indianapolis, on December 4, 2021. Dylan Buell/Getty Images
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College sports league The Big Ten Conference said on Wednesday it has struck multi-year television rights deals for its football, basketball and other intercollegiate games.

The agreements with CBS, FOX, NBC and NBCUniversal’s Peacock give The Big Ten, which includes football powerhouses Ohio State and University of Michigan, a solid lead in the race to capitalize on surging interest in collegiate football.