BEIJING—Makers of Irish whiskey, Belgian chocolate, and European coffee brands are scrambling to comply with the Chinese regime’s new food and beverage regulations, with many fearful their goods will be unable to enter the giant market as a Jan. 1 deadline looms.
The regime’s customs authority published new food safety rules in April stipulating that all food manufacturing, processing, and storage facilities abroad need to be registered by year-end for their goods to access the Chinese market.
But detailed procedures explaining how to get the required registration codes were only issued in October, and a website for companies allowed to self-register went online in November.
“We’re heading for major disruptions after Jan. 1,” said a Beijing-based diplomat from a European country who is assisting food producers with the new measures.
China’s food imports have surged in recent years amid growing demand from a huge middle class. The imports were worth $89 billion in 2019, according to a report by the United States Department of Agriculture, making China the world’s sixth largest food importer.
The Chinese regime has tried to implement new rules covering food imports for years, triggering opposition from exporters. The General Administration of Customs of China (GACC), overseeing the latest iteration of the rules, has provided little explanation for why all foods, even those considered low-risk such as wine, flour, and olive oil, are included in the requirements.
The European Union has sent four letters to Customs this year requesting more clarity and more time for implementation, said Damien Plan, agriculture counsellor at the European Union Delegation in Beijing.
Still, several diplomats and exporters said they saw the rules as a trade barrier for overseas products.
“We have never had anything this draconian out of China,” said Andy Anderson, executive director of the Western United States Agricultural Trade Association (WUSATA), a trade group that promotes U.S. food exports.
He described the rules as a “non-tariff trade barrier.”
Food, especially chilled and frozen foods, has already faced severe delays clearing Customs in China in the last year due to coronavirus testing and disinfection measures.
Foods, including unroasted coffee beans, cooking oil, milled grains, and nuts, are among 14 new categories deemed high risk that are required to be registered by the end of October by food authorities of the exporting countries.
Facilities making low-risk foods can register themselves on a website that launched in November but the site is reported to not always work.
“The Chinese system is working now but the English one is on a trial version,” said Li Xiang, business development manager at Chemical Inspection and Regulation Services Ltd (CIRS) Europe, which is helping companies with the registration process.
The rules only apply to facilities making finished products to be exported to China, but provides little flexibility to change sourcing or labels.
Some U.S. spirits companies have registered but are still unclear on labelling requirements, said Robert Maron, VP of international trade at the Distilled Spirits Council of the United States.
“There is not a lot of time to understand what the requirements are and I think that is the main concern from our membership,” he said.
No Irish whiskey makers assisted by CIRS Ireland have been able to register so far, said Li.
It is not clear what will happen if goods arrive without the required registration codes adhered to packaging.
“For the moment, the information we got from (Chinese) authorities is that there won’t be a grace period,” he added.
By Dominique Patton and Siddharth Cavale