AT&T Inc agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft Corp. The financial terms of the transaction remain undisclosed.
The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers.
Xandr’s technology strategically complements Microsoft’s current advertising offerings and will help accelerate the delivery of digital advertising and retail media solutions for the open web.
“Microsoft’s shared vision of empowering a free and open web and championing an open industry alternative via a global advertising marketplace makes it a great fit for Xandr. We look forward to using our innovative platform to help accelerate Microsoft’s digital advertising and retail media capabilities,” said Xandr’s EVP and GM Mike Welch.
By Anusuya Lahiri
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