What’s the Future of Big Data in Hospitality?

What’s the Future of Big Data in Hospitality?
The SnapShot Travel landing page, now a signup for hotels for 2016
Phil Butler
Updated:

Yesterday Tnooz announced that hotel data and demand management innovators SnapShot GmbH received some €25 million in funding from Beijing Shiji Information Technology Co (Shiji Networks). While funding rounds to power hospitality tools are commonplace, this Beijing to Berlin business connect bears special scrutiny. Here’s a different take on yesterday’s announcement.

The trend in digital business is keyed on so-called “BIG DATA”, but as yet no tech player has capitalized massively. Even SnapShot, which is led by some of the industry’s “best and brightest” has only partially cracked leveraging massive hotel data so that hoteliers can glean intelligence that can matter. The company’s initial data analysis engine provided hotels with stand alone business intelligence via a grid-like interface, a unique kind of platform for data aggregation. Effective as this is, however, not every hotelier is a power analytics user, so assimilation became the rub for many potential clients. SnapShot’s further expansion then depended on fabricating simplicity and condensed power.

Beijing Shiji Information Technology Co Ltd as of this morning. The stock is already rebounding from yesterday's slouch with many financial experts calling it a huge "buy" opportunity. Stocks on the Shanghai Exchange lost ground steeply yesterday. - Chart screen shot via Bloomberg
Beijing Shiji Information Technology Co Ltd as of this morning. The stock is already rebounding from yesterday's slouch with many financial experts calling it a huge "buy" opportunity. Stocks on the Shanghai Exchange lost ground steeply yesterday. - Chart screen shot via Bloomberg
Phil Butler
Phil Butler
Author
Phil Butler is a publisher, editor, author, and analyst who is a widely cited expert on subjects from digital and social media to travel technology. He's covered the spectrum of writing assignments for The Epoch Times, The Huffington Post, Travel Daily News, HospitalityNet, and many others worldwide.
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