US Black Friday Online Sales Hit Record $9 Billion Despite High Inflation: Adobe Analytics

US Black Friday Online Sales Hit Record $9 Billion Despite High Inflation: Adobe Analytics
A woman passes by signs advertising sales of Black Friday in the Manhattan borough of New York City, N.Y., on Nov. 26, 2021. Jeenah Moon/Reuters
Reuters
Updated:
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U.S. shoppers spent a record $9.12 billion online this Black Friday, a report showed on Saturday, as consumers weathered the squeeze from high inflation and grabbed steep discounts on everything from smartphones to toys.

Online spending rose 2.3 percent on Black Friday, Adobe Inc.’s data and insights arm Adobe Analytics said, thanks to consumers holding out for discounts until the traditionally big shopping days, despite deals starting as early as October.