Twitter Rebranding to X Was a ‘Liberation,’ CEO Linda Yaccarino Says

Twitter Rebranding to X Was a ‘Liberation,’ CEO Linda Yaccarino Says
Linda Yaccarino speaks during Advertising Week 2015 AWXII at the Times Center Stage in New York City, on Sept. 30, 2015. Laura Cavanaugh/Getty Images for AWXII
Katabella Roberts
Updated:
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Linda Yaccarino, the CEO of X—previously known as Twitter—has explained why the social media platform recently dropped its iconic blue bird logo and changed its name.

In an interview with CNBC aired on Aug. 10, Ms. Yaccarino, who took over as X CEO in May, noted that owner Elon Musk has been publicly discussing plans to transform the platform into X, “the everything app,” similar to China’s WeChat, for some time.
Katabella Roberts
Katabella Roberts
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Katabella Roberts is a news writer for The Epoch Times, focusing primarily on the United States, world, and business news.
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