NEW YORK—Tumblr—that blogging site many don’t really get, or haven’t heard of—is for users that have things to share online and don’t necessarily enjoy writing, giving each user control over media with a personal domain that has its own URL. Each domain is known as a “Tumblr.”
“If you wanted to put something out there that was really you—and not YouTube slash username—if you didn’t want that vanilla white Facebook page, if you wanted your own domain, if you wanted to share any type of media—not just relegated to photos on Flickr or videos on YouTube—you had to use the blogging platforms,” explained David Karp, CEO and founder of Tumblr, referring to when he launched the site in February 2007.
