Urban Outfitters Inc., American Eagle Outfitters Inc., and other retailers are filling stores with styles from the 1990s in a bet that fanny packs, chunky-soled sneakers and high-waisted “mom jeans” will lift back-to-school sales.
U.S. apparel retailers, hurt by more consumers shopping online and declining mall traffic, have been starved for a major new fashion movement to entice finicky millennial buyers.
