NEW YORK—Modern furniture boutique Lazzoni is cementing its position in New York City with a new flagship store in SoHo.
The metropolitan-centered brand blends fashion and function, specializing in space-saving pieces like coffee tables that easily transform into dining tables, sofas that turn into beds.
A counter folds out into a desk, then into a vanity. Everything expands or contracts; everything has multiple uses.
But unlike other niche brands specializing in multi-functional, tiny-apartment furniture, CEO Efe Kababulut stresses affordable luxury in his products.
Kababulut, a fourth generation carpenter with an obsession for detail, is confident and dedicated to Lazzoni’s ability to provide “the best quality for the best price.”
History
Geography is what gives Lazzoni an advantage, Kababulut explained.
“The company started off as a concept to manufacture the best quality with the best resources, but because we manufacture in Turkey, we can cut the cost and pass that onto the price,” he said. The currency there is about a third of the Euro’s value.
The leather is Italian—and so are some of the designers—but the carpentry has Asian roots.
Kababulut’s great grandfather built houses in the 1800s, employing joinery techniques. His grandfather was a cabinetmaker who designed the second biggest Parliament house in Ankara, Turkey.
Kababulut’s father learned from him and went on to design a variety of furniture. He eventually opened Lazzoni with a vision to take the brand international.
Now, being on Greene Street right along with all the other major, international furniture brands, Kababulut says it is like realizing a childhood dream.
