Most of the time, we learn gradually. But every once in awhile, something happens and we immediately learn to associate a stimulus with a result. For example, maybe you have had bad service at a store once and sworn that you will never shop there again.
This type of one-shot learning is more than handy when it comes to survival—think, of an animal quickly learning to avoid a type of poisonous berry. In that case, jumping to the conclusion that the fruit was to blame for a bout of illness might help the animal steer clear of the same danger in the future.