Ram Goes for Green

Ram is not the best-selling full-size truck, but it may currently be the most advanced.
Ram Goes for Green
2013 Ram 1500 (Courtesy of NetCarShow.com)

I could recount all of the awards the Ram 1500 has hauled home—Motor Trend Truck of the Year, Texas Auto Writers Association’s Truck of Texas, etc., etc.—and you may or may not care. But, what might color your opinion is all of the technology this big boy is bringing to bear—some of which is rare away from a hybrid.

Ram is not the best-selling full-size truck, but it may currently be the most advanced. At its heart is a 3.6-liter Pentastar V6 engine that generates 305 horsepower and 269 lb.-ft. of torque. Not impressed? It connects to an eight-speed TorqueFlite automatic transmission and delivers up to 25-MPG hwy.

Our Quad Cab 4x4 test truck rates 16/23-MPG city/hwy. Throw fuel economy to the ditch and it can tow 6,500 pounds. No other full-size pickup flips that token. Of course, Ram lovers can step up to the 395 horsepower 5.7-liter HEMI V8 should the V6 not satisfy their urges.

That’s impressive, but still isn’t the entire tech story. The engine enlists variable displacement to shut down three cylinders at cruise while grille shutters divert airflow when not needed for cooling the engine—just as in a hybrid or high-MPG compacts like the Chevy Cruze Eco or Ford Focus SFE. Ram’s adjustable air suspension squats down to enhance aerodynamics on the highway. A lot of little things add up to big bennies.

But, don’t think the Ram has gone sissified to enhance its green cred. Its off-road prowess would send a mountain goat clomping back into the brush. As in a Range Rover, the air suspension system can jack the truck up 2 inches from normal ride height for serious off-roading. The system also detects loads on the suspension, from either the bed or trailer, and raises the rear to stay level. Shift-on-the-fly 4x4 with low range loves snow drifts and steep, muddy hills. Tow hooks, transfer case skid plate, front suspension skid plates, and Class IV receiver hitch make it clear this is not your typical city car.

Take a close look at the truck’s key fob and you’ll see an extra button that lowers the truck 2 inches for entry. Once inside, you’ll find a cabin fit for a prince. Enter through front or rear doors of Quad Cabs and enjoy big comfy seats. Up front, a locker-sized center console, ginormous cupholders, and door cubbies hold almost anything. A household-type 110-volt outlet is perfect for charging iPads or shaving your mug en-commute. Climate control, 506-watt Alpine audio, and navigation are all accessed through the world’s easiest to use touchscreen. As in a Jag or Rover, you put the big Ram in gear with a big chrome knob. Unlike in a Jag, an in-dash trailer brake controller makes hauling big loads easy.

All of this comes with bold Freightliner style. Edges are smoother, and the hood slips more easily through the wind, but you’ll mistake it for nothing else. If all that flamboyant style has you jonesing for a diesel, hang on—Ram will offer a version of the Grand Cherokee’s engine in 2014. Fuel economy will likely improve.

“The new 2013 Ram 1500 is the most capable, best-looking half-ton pickup in the world and delivers best-in-class fuel efficiency, new technology and new features while upgrading the interior and exterior,” said Fred Diaz, President and CEO of Ram Truck Brand. “We changed every area of the truck—from a newly designed frame with air suspension to a new eight-speed transmission to a new interior with the next-generation Uconnect system. With best-in-class towing and payload, best-in-class ride and handling and best-in-class aerodynamics, the 2013 Ram 1500 delivers unmatched content, performance and capability to our customers.”

If the marriage of Chrysler and Fiat continues to deliver vehicles like the Ram with American muscle and Italian finesse, many good years are ahead. The Ram 1500 can still do all of the things a tough truck should. In fact, it does them better—and with a brighter shade of green.

Price as-tested came to $45,445, making Ram horned competition for the Chevy Silverado, GMC Sierra, Ford F-150, Nissan Titan, and Toyota Tundra.

2013 Ram 1500
Five-passenger, 4x4 Pickup
Powertrain: 305hp 3.6-liter V6, 8-spd. auto transmission
Suspension: f/r: Adj. Ind/Solid axle
Wheels: 17”/17” alloy f/r
Brakes: disc/disc fr/rr with ABS
Must-have features: Ride/MPGs
Fuel economy: 16/23 mpg city/hwy
Assembly: Warren, MI
Base/as-tested price: $22,640/45,445