The NBA opened the way to more dollars by allowing corporations to advertise on team jerseys, starting from the 2017-2018 season, according to a Reuters report.
The advertisement patches, which will be placed on the front-left of the jersey, are a part of a three-year pilot program, and the NBA is the first men’s sports organization in North America to allow corporate patching.
The NBA first broke it’s ‘ad-free’ tradition during the 2016 All-Star game, placing a 3 inch by 1 inch KIA Motors America patch on the front-left chest area of the jerseys—and announcing they'd add the patch again during the 2017 All-Star game.
