Lex Kerssemakers recently took the helm as President of Volvo for North America. Prior to the presidency, Kerssemakers held various positions such as Vice President for Global Marketing, Brand Business and Product Strategy, and Volvo Car Overseas Corp.
This year Volvo will sell about 500,000 cars globally. Kerssemakers indicated that Volvo will continue to make luxury cars, and he wants the public to still identify Volvo as a luxury brand.
By relying on heritage, Volvo looks towards market expansion in America.
“Quite frankly, in the last six years we have not been as responsive to the American market as we should have been. We are going to have a revival in the U.S.,” he said. “Volvo is building a plant near Charleston, South Carolina. By 2018 Volvo will be making cars in America,” he said.
