TEL AVIV, Israel—There are some places in the world where water is big business, and Israel, a land of water scarcity, is one of them.
So important is water conservation in Israel, that the issue is discussed everywhere from dinnertime conversation to corporate offices.
Booky Oren, chairman of an Israeli company called Miya, uses his 25 years of business experience to help Israel continue to lead the world in water technology development. Oren was previously chairman of the board of directors of Mekorot, Israel’s national water company until 2006.
“I saw water as a big business,” says Oren.
He used his business savvy to create Miya. But his passion for water technologies—delivery, treatment, and control—is as much a smart business move as a race against running out of a limited resource.
“In the past 80 years the population [of Israel] grew by 25 times,” said Oren from his spacious office in Tel Aviv earlier this year. “There’s no way the water grew by 25 times.”
It’s simple math like Oren’s assessment that’s behind the Israeli private sector approach to developing newer and better ways to make more water.
So important is water conservation in Israel, that the issue is discussed everywhere from dinnertime conversation to corporate offices.
Booky Oren, chairman of an Israeli company called Miya, uses his 25 years of business experience to help Israel continue to lead the world in water technology development. Oren was previously chairman of the board of directors of Mekorot, Israel’s national water company until 2006.
“I saw water as a big business,” says Oren.
He used his business savvy to create Miya. But his passion for water technologies—delivery, treatment, and control—is as much a smart business move as a race against running out of a limited resource.
“In the past 80 years the population [of Israel] grew by 25 times,” said Oren from his spacious office in Tel Aviv earlier this year. “There’s no way the water grew by 25 times.”
It’s simple math like Oren’s assessment that’s behind the Israeli private sector approach to developing newer and better ways to make more water.
