The B2B companies that are helping make infographics one of the fastest growing content types on the web don’t look to be slowing up any time soon. According to a new survey conducted, the B2B Technology Marketing Community on LinkedIn has found 50% of infographics respondents have been effective in the content marketing tactic.
Jeremy Durant, who is Business Principal at Bop Design (an Orange County Web Design agency) was willing to share the reasons why that is likely the case.
According to Durant, the infographics tell a story, and that’s part of the appeal. “Prospective customers may be interested in hearing about how your company got started or maybe you’ve got a compelling ’then and now' story to tell,” Durant says. “Through a combination of graphics, data and text, an infographic can tell your story in a concise and engaging manner. It also helps to build brand awareness and position you as a thought leader in your field.”
The infographics are capable of making complex processes or causal relationships more easily palatable. The B2B service provides a process that makes such content graspable, and for that reason the infographics are even sought out by those looking for answers to various questions or explanations. By using text/visual depictions, viewers are both enticed into browsing the content, while also picking up enough bite-sized morsels to gain the information they need.
“You can risk boring your clients with charts, spreadsheets or PPTs filled with written statistics—or you can design an infographic explaining the same thing in a more attractive, user-friendly manner,” Durant says.
For businesses, the infographic bandwagon has some tested and true ways toward their success. Providing both text and visuals (even simple ones) is key. “Your goal is to describe your product or service using both words and graphics,” Durant says. “Together, they make for a more visually compelling and informative story.”
The look at graspable content type make the infographic design viral-friendly, and thus easier to market as a whole. While most infographics are about something in particular, certain sites accept submissions for any well-laid infographic. You can also tell the story behind the creation of your infographics on your blog or in an industry press release,“ Durant says. ”At the same time, of course, you’re including the infographic itself, thus generating more potential interest and reader response.”
