The news that Apple is seriously exploring getting into the electric car market has analysts arguing, despite quite a bit of supporting evidence, over whether the Cupertino-Calif-based company’s latest secret project is plausible or not.
More than a few have a hard time believing Apple’s latest rumor could be true. Writing for Forbes, Menlo Park, Calif.-based technology researcher Chuck Jones says it sounds like an autos play is afoot, but it could be something related to Apple’s Maps app, or its integrated software system for cars CarPlay.
Tesla Motors Inc., which has an estimated 5 to 15 percent of the high-end luxury car market, and would be Apple’s largest competitor, has been at it for 10 years, but still isn’t profitable, another investor argues. Why get into the game now when it is as yet unproven?
