TORONTO—For a country born of immigration, fuelled in part today by the ingenuity and experience of its newcomers, there’s a distinct advantage to being the world leader in multicultural sports psychology.
Some of Canada’s best athletes come from other countries.
With up to 20 percent of Canada’s elite athletes born in another country, understanding how their cultural background factors into their sports performance can play a major role in coaching them to success.
That point is compounded by the fact psychology becomes a critical advantage in a world where fractions of a second separate the medalists from the forgotten.
