Bud Light Boycott Cost Anheuser-Busch $395 Million in US Revenue

The Bud Light controversy hurt Anheuser-Busch InBev’s second-quarter performance in the United States, the world’s largest brewer confirmed in its latest earnings report.
Bud Light Boycott Cost Anheuser-Busch $395 Million in US Revenue
Cans of Bud Light sit in a cooler in Baltimore, Maryland, on June 30, 2023. Rob Carr/Getty Images
Andrew Moran
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The Bud Light controversy hurt Anheuser-Busch InBev’s second-quarter performance in the United States, the world’s largest brewer confirmed in its latest earnings report.

Anheuser-Busch’s U.S. revenue plunged by 10.5 percent year-over-year, “primarily due to the volume decline of Bud Light,” according to the second-quarter corporate earnings data. Overall, revenue in North America declined by $395 million during the three-month period compared with the same time a year ago.
Andrew Moran
Andrew Moran
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Andrew Moran has been writing about business, economics, and finance for more than a decade. He is the author of "The War on Cash."
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