Apple two weeks ago was forced to defend its nascent Apple Music service following a report which claimed that 48% of users who signed up for the streaming service were no longer using it. Offering a rebuttal, Apple subsequently said that only 21% of the millions of subscribers who signed up for a three-month trial had left the fold.
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While Apple has busied itself with defending the popularity of Apple Music, it hasn’t done much to address an underlying issue which has prevented the service from truly gaining traction in the marketplace. In short, Apple’s marketing effort as it pertains to Apple Music has been an abject failure.
