Animal Shelter Sees Record-Breaking Success, Thanks to a Little Glamour

Animal Shelter Sees Record-Breaking Success, Thanks to a Little Glamour
Courtesy of Humane Society of Utah
Petr Svab
Petr Svab
reporter
|Updated:

Have you ever visited an animal shelter? It’s kind of bittersweet, isn’t it? Seeing all the nice people taking care of all the cute animals fills one’s heart with warmth. Yet the cold-blooded facts always overshadow this otherwise pleasant scene. 

Every year about a third of the 7.6 million animals entering shelters end up euthanized, according to the American Society for the Prevention of Cruelty to Animals (ASPCA).

There are, however, many shelters that beat these odds spectacularly, and one of them is the Humane Society of Utah (HSU).

Being the largest animal shelter in the state, it accepts some 12,500 animals a year. But last year, it was able to save 11,318 of them from euthanasia—that’s a success rate of over 90 percent. In fact, for the first time in its 55-year history, the shelter didn’t have to euthanize a single animal due to not finding it a home.

How is that possible?

With the use of social media, PR, and some good marketing—all employed for a good cause—it's surprisingly simple.
Petr Svab
Petr Svab
reporter
Petr Svab is a reporter covering New York. Previously, he covered national topics including politics, economy, education, and law enforcement.
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