Insanity: Doing the same thing over and over again and expecting different results - Albert Einstein -
Einstein is credited with many a smart quotation, but perhaps the most relevant one for business in the digital age than this one. With this brilliant sort of simplification in mind, marketing and PR today is insane, or worse. But however much we would enjoy criticizing the evangelists (good and bad) for such things as social media and affiliate programs, etc. the problem with YOUR business is not really their fault. Now is it?
Courtesy Brian Solis photostream
